Craig Perrine: New ideas are really the source of your greatest opportunities. If you already know it that is not the same thing but if you are open to testing new ideas see if they are valid for you because not all ideas are great but that process of testing, and saying”Ok, I’ve got this new idea or I have learned this new strategy.” you are looking at these things and it works for you or improves your life in some way then you have added to your life and your mind set and to who you are.
Craig Perrine: Closed minds are unfortunately for me like whenever I have been resistant I have always found that I have been locked in to patterns or a certain level of success. Your unable to move because with the new ideas, even if they technically fail or don’t get you the result that you wanted, if your not in to trying new things than you miss out on all the other ones that do work out and frequently the things that do work out and I know this is true for me, often come after a series of what most people call failures.
Craig Perrine: If you can just frame all that in your mind as a result and not a failure then that’s really the way to go. I read a book recently by Randy Gilbert called Success Bound and he talks all about how you need to essentially succeed your way through failure and the folks that really struggle the most with getting what they want are the ones who punish themselves the most if they don’t succeed right away.
Craig Perrine: I will tell you this right now is the curse behind that that things need to be perfect or we need to be perfect, that perfection is actually a worthy goal when I think it is one of the cruelest things out there because of how I believe the universe works, there is light and dark, there is duality, there is good and bad, there are things we don’t like about our favorite things.
Craig Perrine: So the idea that something could be perfect in terms of 100% of what we want is foolish. It is not even possible, in my mind. Now that doesn’t mean you can’t create excellent, I am just saying perfection is where you say “Ok I don’t dare to try something new because I don’t want to make a mistake.
Craig Perrine: I want to be perfect; I don’t want to ever be wrong.” Well, guess what you will never do anything if that is the way you look at life. For example riding a bike or if you skip Shakespeare because you didn’t want to mispronounce anything, you would miss out on some really great stories.
Craig Perrine: So, for me new ideas sometimes, they rock your world, they scare the hell out of you like “Man, I don’t want to believe that, that changes everything I believe in.” but I think if you trust your intuition you just know so you at least need to take a look at them.
Craig Perrine: Your heroes program is so valuable because you can get new ideas even if they challenge you from people who are generally working for the greater good of people and are heroes. You can trust those kinds of ideas a little better than from someone who is out for really only personal gain.
Ralph Zuranski: Were you willing to experience discomfort in the pursuit of your dream?
Craig Perrine: Yes, I just think you ought to accept it. Now I want to be real careful with this answer because a lot of people expect to struggle to get what they want. I am not saying you have to struggle or that it has to be hard. You can have what I call easy miracles, in fact I have a website that is all about easy miracles and I am so fascinated with that.
Craig Perrine: It is manifesting what you want and it is a lot easier than you would believe but I also believe in times in our life we will be tested and we will have to acquire new skills and new relationships and new ways of thinking to evolve to a higher level and that does involve some discomfort because discomfort is like static, like, you are where you are and if you want some change or if you want a different feeling or a different result you may have to, I believe, do something different and it may challenge your existing belief system or it may make you feel insecure or it may make you feel terrified.
Craig Perrine: I have absolutely had to learn how to just do it anyway and understand that the discomfort doesn’t always have to be such a big deal. Like for instance, when you are working out or when you exercise, if you think back to when you were a kid, when you were riding your bike or when you are on a swing technically your muscles get kind of sore even when you’re playing, right?
Craig Perrine: But you’re playing and you feel alive. It is when you get into habits where you stop exercising all together, then it’s uncomfortable and you start aching. All of that stuff for me, just by doing something and moving forward with something you are passionate about, you move through that stuff. The biggest curse though was to always try to be comfortable and never face any fear or discomfort. I swear you will never get anywhere in life if that is what your priority is.
Ralph Zuranski: Did you believe your dreams would eventually become reality?
Craig Perrine: Yes and I believe it is very important to believe because you will doubt them sometimes and things might seem impossible but if you believe, you will take different actions then if you don’t believe. I love to talk about things on a very practical level but if you believe, and here is the dirty little secret, if you believe and ultimately that particular dream never did come true, you are still better off believing than saying “Ugg, I can’t ever make anything happen.”
Craig Perrine: The odds are, if the dream doesn’t happen it is because you have replaced it with a bigger or better one and trying to avoid any disappointment or setback, just think of it like a child, a very young child and maybe there’re dream that day is to get ice cream or a very big ice cream cone and that is all they can think about is ice cream, right? Well, the next day maybe they will go to a birthday party and maybe they will get cake.
Craig Perrine: Maybe they will get something in return that satisfies what they wanted just in a different way than what they expected. So, you kind of have to be open to that but basically you got to believe that you can strive and achieve what it is that you want to create whether that is a beautiful painting or if you want to be a writer or a mathematician or an engineer or anything you want to be, a dancer, it doesn’t matter if you change your mind or if you change your plan, you have got to believe that it will happen, and the greatest news I can give you is that stuff happens that I can only describe as miracles.
Craig Perrine: If you have no idea of how you are going to achieve what you are going to do it doesn’t matter, believe anyway and I guarantee you will be amazed at the things that line up to make it happen for you. It is just stunning to me as I was someone who was very cynical and did not really believe in anything that over the years I have learned just by witnessing that amazing things can happen for no apparent logical reason.
Craig Perrine: Whether you believe in a higher power or you believe in luck, whatever works for you, just believe because the worst thing in the world is not believing in anything because you can’t create or you can’t solve problems. How would the airplane have been invented if nobody believed? How would anything that we now take for granted been invented if nobody believed?
Craig Perrine: People not believing don’t create anything, they are the ones who sit in line and wait for everything because the people the people at the front of the line are the ones doing it. I get real passionate about the belief thing, and be careful what you do believe. Be real careful about what you do believe because if you believe stuff that makes you feel bad or look bad to yourself, that doesn’t help you
Craig Perrine: If something makes you feel bad, look for some other way to feel about it and learn. Ask yourself “Why do I believe that?” Look at something in your life, let’s say you are overweight. Why are you overweight? Is it because you are a bad person? No, you probably just believe stuff about how you live your life that is creating that result.
Craig Perrine: Don’t take it personally, just understand that if you changed your belief, it would change your behavior and that would change your result. Be careful about your beliefs because they do determine where you go.
Ralph Zuranski: So do you think it is important to surround yourself with people that believe that you can accomplish your dreams?
Craig Perrine: I think that is the greatest shortcut I know, especially if they are role models. The ideal is if they have done it too or if they have done something similar it’s like a shortcut because you can tap into their belief or their knowledge and their experience and have their guidance.
Craig Perrine: So that is all the stuff you didn’t have to learn the hard way yourself and by living like that, you can think of it in terms of leapfrogging or standing on the shoulders of the people who came before you. It is really how our whole entire society is structured, we are born not knowing, were a clean slate. We have very few automatic reflexes, very few.
Craig Perrine: Everything else is learned, we are pretty helpless. Since we do not come with everything the previous generation knew we don’t have a lot of instincts so we are designed to learn. What do you want to learn?
Craig Perrine: Do you want to learn the latest and greatest and best of what’s functional of what the past generation knew or do you want to learn it all over again and fight with everything?
Craig Perrine: No, stand on their shoulders, learn from them, trust that they know something that you don’t, learn it and then your job is to do the same thing with the next generation that they did with you when you get older, and if your young and you are listening to this if you can just grasp that one concept that people ahead of you in age have experienced more than you have.
Craig Perrine: If you can benefit from their lesson, you can make life easier and you can give more because you have more effort that you can put towards that instead of struggle.
Ralph Zuranski: How important do you think it is to surround yourself with people who are supportive in what you want to do and who aren’t threatened by changes that you make?
Craig Perrine: I think that you are going to have to face a reality in life that some people that you care about are going to feel threatened if you make your life better. You may not have anybody around you right now that supports you in what you want to do and that may be kind of like the worst case scenario but on the other hand you need to surround yourself either through books or the media or listening to tele seminars like this or by attracting new friends or nurturing those that you have.
Craig Perrine: I believe there is no greater way to get on a path of self improvement than to surround yourself with people who are where you want to be or at a minimum have the support of where you want to go. If you are passionate about something, your doing something that is good for you and doesn’t harm anybody else and its your dream, well, if somebody is raining on that and saying “You need to stay where you are” and “Don’t get too sure of yourself, don’t go for that, just stay like us.”
Craig Perrine: Well, they don’t have a right to tell you that and you don’t have a obligation to listen to it. You can just say “Look, I know in my heart that what I am doing is right. I am pushing through some fears and some obstacles and I am going to make it happen.”
Craig Perrine: You can always find new friends and your family sometimes is a big challenge, sometimes its family members that are the biggest challenge. You just got to know that what your doing is right because if there are changes in your life and the people in your life that one time you may have considered unimaginable and if you at least know that you are on the right path then it was meant to be that way.
Ralph Zuranski: says it is really interesting that you bring that up about surrounding yourself with good books,etc,etc…
Craig Perrine: If you are going to watch TV watch the history channel, watch biography, watch things that inspire, watch movies like “Rudy” or sports movies. I love sports movies even though I didn’t play a lot of sports.
Craig Perrine: I played some but I love sports movies because they just have that lesson all wrapped up in two hours of going for something, of doing a lot more than you thought you could and if you can study the folks that have achieved, especially what you want to achieve but don’t limit yourself to that.
Craig Perrine: Read all kinds of human achievement and success stories because whether it is a health breakthrough or it is financial or it is a relationship thing, of healing animals or who cares what it is, all human experience comes down to excellence, you can create wonderful results and if you learn from people that have I really encourage you.
Craig Perrine: I teach Maverick marketing, which is one of my sites, Maverick Marketer, which is why I am so passionate about it because one of the things you get when you are trying to market your business is that you get the opportunity to define yourself and come up with ideas.
Craig Perrine: The more you feed your brain and come up with things that work, the more great ideas you are going to have. You are a phone connection away from the internet, it is at your public library or your school or wherever it is, get on the internet and focus on information.
Craig Perrine: I just found out the other day they are having a hard time giving away encyclopedias these days because everyone just gets on the internet and it is all just there. Go to “About.com” or go to “Google” and search for whatever you want and you will find the answers.
Craig Perrine: That is the beauty that is the liberating thing about our age is that whatever information you need or whatever is missing that you don’t know is out there. People that you need are out there and there are people for centuries that have come before you that have in essence faced the same problems that you have and all you need, this is why the heroes thing is so important, all you need to believe sometimes is to see someone else did something and overcame greater odds than you. Ok, because than you know, it is just a matter of sticking with it.
Ralph Zuranski: How were you able to overcome your doubts and fears?
Craig Perrine: That is a good question because you know really that is what holds us all back is our fears and our doubts. Well, first of all, I have had a lot of help as far as family and mentors that have reached out and really helped me and that has really been an external force that has helped me which I think that comes from serving others. That is what has sort of attracted that help.
Craig Perrine: One of the things I will credit right away is when I was about fifteen I went to a summer camp that my father encouraged me to go to. Tony Robbins was there as one of the guest speakers and it was really all about overcoming obstacles and we did ropes courses, we did all sorts of things to teach us and give us a mind set that anything was really possible.
Craig Perrine: It didn’t instantly change my life completely, I went through a long period where I had to internalize what I had learned but over time I learned that when I really go for something and am very clear about what I want, perhaps maybe even a little obsessed about it, I make it happen and that doesn’t always match up because internally I still have doubts and fears and sometimes it was a kind of scary process, to go for goals but the thing is that one of the great things about life is, if you do what you fear, you know, the money and success and your health and other things you are trying to achieve will naturally follow.
Craig Perrine: A lot of folks want to do what they love and that is great and overall you should be striving for what you love but part of getting what you love and your passion will be moving through fears, that’s kind of going to be the cutting edge of your success is how much you can break through your barriers of what you are afraid of because the neat thing is on the other side of that you realize that it is not as bad as you feared it would be.
Craig Perrine: The key thing about heroes and this is certainly true of the other folks you have interviewed, these are people who have all had fears too and doubt and I forget who said this, I would love to attribute it to somebody but the difference between a hero and other people is that heroes will be afraid and they will do it anyway.
Craig Perrine: See I had this belief when I was younger that people who were stars or whatever, that they weren’t afraid, that that’s why they were successful is because they weren’t afraid, and I wasn’t afraid is when I would have arrived but its not the case. In fact, you would be surprised, getting to know people on a personal level that everyone has the same stuff.
Craig Perrine: So, to answer your question, the more you learn how were all the same and we all have fears and hopes and desires, as long as you see that there are patterns there, you can kind of get beyond that and get out of your own head and say “Ok, its not all about me.
Ralph Zuranski: Do you experience service to others as a source of joy?
Craig Perrine: Well, I learned along time ago and kind of the hard way, that material things and experiences and things you do for yourself, they come and go and they don’t really last. But for me, the feelings that I get and the memories really that I keep when I know I have been of service to others as in friends or customers or family, that is really priceless.
Craig Perrine: It makes me just feel a deeper level of satisfaction. Which I guess that is kind of, in it for me when serving others, but I also find that I am very passionate in helping others and when I am involved in a project that is purely just for personal gain, I don’t have nearly the charge or passion as I do when I am coaching or helping someone else.
Craig Perrine: One of the neat things is that you really can help yourself by serving others if you want to look at it that way because you make your life about serving others and there is really nothing that you cant achieve and as what happens as though I have found in my life is that other people in the universe in general reciprocates when you are serving.
Craig Perrine: So, it seems like the right way to live on many levels, and again, for me I know that it helps my sense of self esteem and the way I feel about myself when I help others because on a core level I think we all know what’s good and when we are being of value in the world. So, knowing you are living that way and helping others just makes you feel better about yourself.
Ralph Zuranski: Do you maintain your sense of humor in the face of serious problems?
Craig Perrine: For me it’s my whole way of dealing, I just laugh. I wish I could say I always laugh from the first instant something bad happens but I do quickly turn to laughing or joking around about it. There are some real almost selfish reasons for doing that. It really helps you because when you laugh about something you are literally chemically activating some positive centers in your brain, your happy chemical.
Craig Perrine: So if you laugh through things that scare you or make you angry you are in a great position to achieve what you want. In some ways humor is kind of all negative, like slap stick comedies or if you tell a joke about something it is usually bad or negative about something and then we laugh.
Craig Perrine: So if you can do that in your own life what you really are doing is detaching from the pain or the anger or whatever it is that you are not happy about, and you’re laughing so you can kind of step outside of yourself and look so you might as well have started sooner.
Craig Perrine: And another thing from a possibilities point of view, if you are able to laugh about something unfortunate, in a genuine way it also means that it is not so serious and your mind opens up to the possibilities of solutions and things you can do to make it better instead of getting “Oh this is serious, I really need to panic now.”
Craig Perrine: Now of course don’t get me wrong it’s not right to laugh at other peoples misfortune but if you can help them to laugh in a similar way. If anyone saw that movie Patch Adams, he was a Doctor and there was this scene where he dresses up like a clown and he is helping these terminally ill children to laugh.
Craig Perrine: He didn’t walk in there in say “Ha ha, you guys are all in the hospital.” That’s of course not what I mean but he was able to do things that distracted them from their pain and made them laugh. So what better way to deal with crappy stuff that comes up in life than to be able to laugh at it, that way it doesn’t get you down.
Ralph Zuranski: Who are the HEROES in your life?
Craig Perrine: There are quite a few of them in this series you are doing and I have a lot of good friends and I have already heard their wonderful interviews. To mention some there is David Garfinkel, Michael Fortin and Joe Patalli but seriously the list is really much too long to even list here. I really see a hero in all my friends because I choose people to be around me who are creating and building to help make life better for people.
Craig Perrine: They are often entrepreneurs or authors or artist or even any sphere of life. Let say that they are really working at becoming the best mother or the best father that they can be. For me that is a hero and I have learned a ton from folks that one might say that there is nothing particularly special about them, but there is. I will say that in my life I have been so blessed with teachers and parents and friends, particularly friends of my family that have been great role models and have guided me through some pretty tough times.
Craig Perrine: I went through some pretty tough stuff with a divorce in my family and a lot of chaos and friends and family are really what got me through all of that and to me; I have absorbed so much of what has worked for me from my heroes. To me a hero is someone who teaches about possibility and the unlimited human potential that we all have, people who overcome challenges and create real value for others in the world.
Craig Perrine: For me a hero, it isn’t really about money or success although I do admire achievement and excellence so if it is money or sports great but really it has more to do with their heart and their intention and the fact that they are trying to do the best they can in the world.
Craig Perrine: The bottom line there is that young people are essentially the seeds of the next generation and we need leaders and heroes and role models essentially to show them what works and what’s good and what adds to life.
Craig Perrine: They are forming their beliefs and if there is one thing I have learned it is that beliefs really guide because everything you do in life determines the decisions that you make and how you feel about what happens in your life. So if you have heroes and role models that guide you, it is like a GPS system, you know, guiding you to happiness as oppose to frustration and pain.
Craig Perrine: There are plenty of anti heroes out there who want you to follow their bandwagon, take drugs or listen to this music that is really self destructive and angry. You know I never would have said this as a teenager but now I get it now that a lot of that stuff just gets you pumped full of a lot of anger and anxiety. It makes you feel like “Oh I am a victim” or “I don’t have what this guy has” or “I am this color” or “I am this race” or “Everybody hates me”.
Craig Perrine: If you focus on that stuff than gosh that is a bitter harvest when you get on the other side of it because you realize that by taking on the flag of being a victim and not following heroes who are shrugging off anything that gets in their way and moving forward, you are really resigning yourself to the limitations that people hand you.
Craig Perrine: In my mind when kids can have role models which my favorite thing about what you are doing here is that you are pulling people together here that you have very generously seen the excellence in somebody or you have seen the hero in somebody.
Craig Perrine: Often I think more clearly than they do and you are pulling this together with the purpose of adding that to the lives of young people. Someone ought to interview you, my friend because this is the information age and you are adding information out there and an awareness to people that may not have any idea of what a hero might look like to them.
Craig Perrine: Or they may have just gone through something where they doubt that anything is possible and I can tell you that from some of the paths I have gone down in life and some of the bumps I have ran across I have often felt that way myself and I have learned from people who wouldn’t give up on me and the people who just set a good example. There really is nothing more important for kids than role models and heroes because they are going to be the heroes of the next generation in which builds our world.
Craig Perrine: I will tell you, I do think the world is a lot better place then people give credit for, especially in the media. Our popular awareness is it is great to complain about things… We have such abundance and amazing opportunities to do things like what you are doing.
Craig Perrine: It is simply would have been a whole lot different thirty years ago or one hundred years ago and one of the things I find so damaging in life for someone with this belief system that really doesn’t work and I have done it and I have seen it and whenever I see it popping up you have got to shift your thinking. I don’t know if it is a cultural thing of where it comes from but it is so easy to look at what you don’t have or what’s not working and define your feelings about how happy you are or how successful you are by what is not working.
Craig Perrine: So if you say “Wow, there is a war going on” or if you say “there is pollution here in this spot” or “Gosh I am twenty pounds overweight.” You can focus on that there is always something you don’t have or there is always something that is not working but, my gosh, if you just looked at what you do have and you could be happy with what you have you would be instantly happy.
Craig Perrine: Look at what you have. Do you have a roof over your head? Even if you don’t you are alive. There is always a way to look at it, and what’s the harm, of looking at it in a positive light instead of looking at what all there is to be angry about?
Ralph Zuranski: Do you think people have lost the feeling of gratefulness, being grateful for what they have?
Craig Perrine: I think that we are indoctrinated from a very early age to look at what we don’t have and to wish for things we want, like making up a list of toys you want or look at what the other kid has. I don’t think we celebrate enough in a way that seems reasonable and “cool” to the kids.
Craig Perrine: Look at what you have, you may not have that snazzy red jacket that the other kid has but you have a jacket and you have the potential to go get that jacket if you want to do what it takes to have it.
Craig Perrine: Anything is possible. Something that I have learned that I did not even know was possible, say when I was a teenager and I am thirty-six now that you won’t get anymore if you are not grateful for what you have.
Craig Perrine: It really just seems to work that way, that if you are not grateful for the income or the health or whatever you have, there is a way in which you complain, you want to match that belief system like “My life sucks and I am going to make that true because that is what I believe.”
Craig Perrine: And your going to look at things in such a way so you can keep being right and you can say”Look, its not my fault my life sucks.” So you will keep getting the health results and you will keep getting the financial results and relationship results because again, remember the beliefs, I think that is so key.
Craig Perrine: If you can teach somebody at a young age anything is possible but yes, you are responsible for what you get and it may seem completely unfair and has nothing to do with you, they kind of do. And it’s not a blame thing it is just, if you are not responsible and you are not going to take any action, well, who is going to?
Ralph Zuranski: Who do you think are the HEROES today that are not getting the recognition they deserve?
Craig Perrine: That would absolutely be the case. First of all, a group that is often bashed is entrepreneurs in Hollywood unfortunately. You will always see the greedy business man that cause the environmental toxic spill and that is what business is about is making profits at the expense of the good guys in the story.
Craig Perrine: I am not going to deny that there are people out there doing things with their money and power that are not for the greatest good, but there are also tons of folks who are broke who are running around robbing, stealing and killing people.
Craig Perrine: There are also wealthy people robbing, stealing and killing people, I just think that is a people thing. If you’re a person who does that kind of stuff, how much money you have or what you do is not really the point but entrepreneurs is a group of people who in general make their money when they solve problems and when they help people so I think that is just a tremendous misunderstanding that if I could wish something I wish we could be more enlightened about that.
Craig Perrine: We need more entrepreneurs and small business people who are the engine of the economy and employment and in helping people achieve their dreams. Of course I think a lot of people recognize that teachers are very important and are heroes the thing unfortunately is a lot of folks are not allowed to really blossom in the school teaching environment but the fact that they are dedicating their lives one way or another I think is crucial.
Craig Perrine: You name it, spiritual leaders, I have learned a lot from as I have become a lot more spiritual in my life and I think anyone from the creative sphere of life is just tremendously undervalued in many ways, artist and writers and so forth often struggle with pursuing their craft but they add so much to our lives really. I think anybody who is quietly going about their business and adding to the world, they are heroes and it often does go unnoticed. So, the reason to do good is not to always get a pat on the back.
Ralph Zuranski: Do you have one parting thought?
Craig Perrine: I think the most important thing we have covered here today is that anything is possible and you can look to heroes to prove that to yourself. They are out there and whether you have never met a nice person in your life and everyone just seems hateful and mean, there are people out there who want nothing more than to help you and see you get your dreams.
Craig Perrine: If you haven’t met, you just need to meet new people. They can be in books; they can be in movies but watch what you feed your brain. Don’t watch anymore horror movies, don’t watch anymore sad stories, and don’t listen to music about hating yourself because all that stuff will do is make you feel that way.
Craig Perrine: I haven’t watched a horror movie in years. Once I realized that those films were playing in my imagination I thought this isn’t entertainment, this is stupid. I don’t want to imagine people suffering I want to imagine and focus on feeling and getting what I would love to feel good about I life.
Craig Perrine: So that’s it, feed your brain on stuff that makes you feel good and helps you create and help others. Study your heroes because they are the ones who have done it and that will be your fastest way to get where you want to go.
Craig Perrine has been a direct response marketer since the early 90’s. His expertise is in email marketing and copywriting with past professional experience in trading futures and corporate C-level B2B sales for start up software companies.
These days he build lists, Joint Venture, and speak at seminars on Internet Marketing, entrepreneurship, and personal development.
Ralph Zuranski: Do you have the courage to pursue new ideas?
Craig Perrine: New ideas are really the source of your greatest opportunities. If you already know it that is not the same thing but if you are open to testing new ideas see if they are valid for you because not all ideas are great but that process of testing, and saying”Ok, I’ve got this new idea or I have learned this new strategy.” you are looking at these things and it works for you or improves your life in some way then you have added to your life and your mind set and to who you are.
Craig Perrine: Closed minds are unfortunately for me like whenever I have been resistant I have always found that I have been locked in to patterns or a certain level of success. Your unable to move because with the new ideas, even if they technically fail or don’t get you the result that you wanted, if your not in to trying new things than you miss out on all the other ones that do work out and frequently the things that do work out and I know this is true for me, often come after a series of what most people call failures.
Craig Perrine: If you can just frame all that in your mind as a result and not a failure then that’s really the way to go. I read a book recently by Randy Gilbert called Success Bound and he talks all about how you need to essentially succeed your way through failure and the folks that really struggle the most with getting what they want are the ones who punish themselves the most if they don’t succeed right away.
Craig Perrine: I will tell you this right now is the curse behind that that things need to be perfect or we need to be perfect, that perfection is actually a worthy goal when I think it is one of the cruelest things out there because of how I believe the universe works, there is light and dark, there is duality, there is good and bad, there are things we don’t like about our favorite things.
Craig Perrine: So the idea that something could be perfect in terms of 100% of what we want is foolish. It is not even possible, in my mind. Now that doesn’t mean you can’t create excellent, I am just saying perfection is where you say “Ok I don’t dare to try something new because I don’t want to make a mistake.
Craig Perrine: I want to be perfect; I don’t want to ever be wrong.” Well, guess what you will never do anything if that is the way you look at life. For example riding a bike or if you skip Shakespeare because you didn’t want to mispronounce anything, you would miss out on some really great stories.
Craig Perrine: So, for me new ideas sometimes, they rock your world, they scare the hell out of you like “Man, I don’t want to believe that, that changes everything I believe in.” but I think if you trust your intuition you just know so you at least need to take a look at them.
Craig Perrine: Your heroes program is so valuable because you can get new ideas even if they challenge you from people who are generally working for the greater good of people and are heroes. You can trust those kinds of ideas a little better than from someone who is out for really only personal gain.